Case Studies

Deep dives into marketing campaigns and launches I've led.

• Aztec — 2025

  NoirCon: A Three-Act Developer Conference

  From a scrappy 150-person side-event to a sold-out, workshop-only Devconnect anchor — three cities, three formats, and the mistakes that shaped each one.

• Avail — 2024

  Avail Light Client Lift-off

  How we turned a technical testnet into a community-driven campaign with 1M+ light clients and 1.5B RPC hits.