Case Studies

Deep dives into writing I've published, marketing campaigns, and launches I've led.

• Aztec — 2025

  Selling the return of U.S. token sales

  Using email, funnel data, and a Bankless clip to explain Aztec's CCA, send 1M+ emails, attribute $5M+ to email, and help 5x U.S. participation.

• Aztec — 2025

  NoirCon: A Three-Act Developer Conference

  How I built a single-day gathering into a three-city conference series, learned the hard way what the audience actually wanted, and pivoted to the format that broke through — a pure workshop day that sold out Devconnect.

• Avail — 2024

  Avail Light Client Lift-off

  How we turned a highly technical testnet feature into a community-driven campaign that onboarded over 1 million light clients in seven days.

• Long Journey Ventures — 2023

  The Dream Machine

  A pop-up podcast studio and event documentary built with event designer Tanna Krispil for Long Journey Ventures — capturing founder and investor conversations in the moment.

• Minerva — Undergrad

  Seeking Curious: "Are you ready to be challenged?"

  How a mysterious postcard and a puzzle-shaped website drove a 60%+ engagement rate and ~1,000 high-quality applicants in its first year at Minerva.

• Minerva — Undergrad

  Global Immersion

  A docu-series I directed and filmed that followed students as they lived and studied in different countries. Costs decreased 70% while views tripled after I took over.