Case Studies
Deep dives into marketing campaigns and launches I've led.
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Aztec — 2025
NoirCon: A Three-Act Developer Conference
From a scrappy 150-person side-event to a sold-out, workshop-only Devconnect anchor — three cities, three formats, and the mistakes that shaped each one.
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Avail — 2024
Avail Light Client Lift-off
How we turned a technical testnet into a community-driven campaign with 1M+ light clients and 1.5B RPC hits.